Top 10 SEO Trends for 2021

We’ve put together an insightful article on the top SEO trends for 2021, having adapted and picked up on them ourselves along the way.

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Top 10 SEO Trends for 2021

In such a competitive industry such as SEO, knowing where the crowd is going next is vital in maintaining your own strategies. We’ve put together an insightful article on the top SEO trends for 2021, having adapted and picked up on them ourselves along the way. We know SEO is forever changing, and what might stand effective within best practices one month could completely change the next. This throws entire SEO strategies off course, and the ‘optimisers’ are left needing to change whole websites full of content and technical input.

For 2021, the situation is no different. More brands and websites are utilising SEO techniques than ever before, whether they’re going down the ‘DIY’ approach, or working with digital marketing agencies.

Either way, the SEO scene is highly saturated. Trends in the area continue to evolve, except now we need to be on top of them more than ever. We mention a lot how SEO techniques and trends evolve fast. This is partially due to the fact competition has ramped up within the SEO stratosphere, and those websites who are getting it right are really getting it right.

This means no keyword stuffing anywhere, not even in meta tags; everything has to be user led and make sense to the visitor. Alongside this, we have the technological aspect. Innovation within any online industry adapts at an alarming rate. Web design, coding and search engine functionality are changing in ways that make them completely unrecognisable from, say, 3 years ago.

Here’s the complete Acquisition Agency guide to the Top 10 SEO Trends for 2021. SEO best practices are evolving fast. Make notes, as you’ll need these tips if you want to enhance your SEO strategy this year.

User Led SEO

The whole purpose of search engines is so that visitors and web users can find what they’re looking for quickly. They may not perhaps know exactly where they’ll find what they’re searching for, but search engines such as Google and Yahoo point them in the right direction.

Since the entire existence of search engines is to help the user, why haven’t SEO best practices been so focused on user intent before? The fact is, the entire marketing world is shifting to concentrate more on the consumer.

One factor is how Google is always adapting to how SEO managers are working. Algorithms sense when something is slightly off, and it’s in the search engines’ best interest to adapt in response. For example, Google ended up noticing the influx of the whole keyword stuffing situation, and now penalises the websites that throw search terms around where they just don’t make sense.

Now, SEO is all about the user. If a visitor came to your website and saw a barrage of search terms unrelated to their initial question or task, they’d bounce – and quickly. Google knows the ‘tricks,’ adapts, and our SEO strategies evolve in response. So, for the rest of 2021 and onwards, the way we do SEO is tailored precisely with the user in mind. This is an over-arching trend that feeds into many other SEO developments; as user intent is the entire point behind SEO anyway.

Value Becomes Everything

The whole purpose of search engines is so that visitors and web users can find what they’re looking for quickly. They may not perhaps know exactly where they’ll find what they’re searching for, but search engines such as Google and Yahoo point them in the right direction.

Since the entire existence of search engines is to help the user, why haven’t SEO best practices been so focused on user intent before? The fact is, the entire marketing world is shifting to concentrate more on the consumer.

One factor is how Google is always adapting to how SEO managers are working. Algorithms sense when something is slightly off, and it’s in the search engines’ best interest to adapt in response. For example, Google ended up noticing the influx of the whole keyword stuffing situation, and now penalises the websites that throw search terms around where they just don’t make sense.

Now, SEO is all about the user. If a visitor came to your website and saw a barrage of search terms unrelated to their initial question or task, they’d bounce – and quickly. Google knows the ‘tricks,’ adapts, and our SEO strategies evolve in response. So, for the rest of 2021 and onwards, the way we do SEO is tailored precisely with the user in mind. This is an over-arching trend that feeds into many other SEO developments; as user intent is the entire point behind SEO anyway.

Effortless Website Design and Layout

Since the user wants to find their value so easily, we need to respond by giving them a hand as they search. Great web design has always had an impact on SEO results, though now the cruciality is amplified. As website design trends shift so frequently, it’s sometimes impossible to keep up. If you want to focus on your online presence and rankings, your website is exactly the place you want to funnel all your concentration into first.

As the platform you use to elaborate upon your brand’s voice, you have the potential to do great things with your business website. While your content must remain informative, provide value and also entertain the reader somewhat, the backdrop that your content rests on matters a lot.

Make the design resonate with your brand’s visual identity, but never let this overshadow how easy your website is to use.

Focusing on Brand Reputability

Always a looming concern for businesses, is the concept of brand reputation. It’s not just an intangible marketing issue that’s living rent free in our heads, it’s an SEO one too. Search engines crawl your website, and even those sites related to your website, for reputability before considering where to rank you.

So how do we solve the issue of brand reputation online? Well, there’s always been the use of backlinks throughout your SEO strategy, to secure some amount of decent reputation online. Backlinks are still as essential as ever, particularly the ones from well-respected resources. You can actually receive links from websites with a bad reputation too. Check for brand mentions regularly and try to remove any links to your site that seem untrustworthy.

You also need to make sure you’re adding internal links, constructing a network of relevant links throughout your website. This helps with navigation, pointing the user in the right direction with very little fuss.

Mobile Based Developments

Right now, SEO is based on mobile anyway. That is, Google’s algorithms scan the mobile version of your site before they crawl anything else. The mobile version is where they’ll pick up on keywords, loading speeds, backlinking efforts, the whole lot. The trend regarding mobile based SEO has been building up speed for a while now, and it’s currently perhaps the key trend to make sure you perfect before all else.

Since the majority of search engine and even website users are on mobile, Google and other search engines are doing the right thing by making sure the top sites are fully optimised for mobile. Not only are they doing the right thing, but if you make sure your pages are optimised for mobile, you’ll be doing the right thing too.

You need to make sure that the mobile version of your entire website is essentially, the same as your full site. Whether it’s viewed on desktop, laptop, tablet or mobile doesn’t matter – the content should still deliver the same value, the design should still be functional and effortless to navigate. You need to use the same keywords for each landing page across all device web designs. Remember that mobile comes first.

The Age of Information

As we mentioned with value, search users are looking for content that means something to them. Whether this is a helpful infographic that resolves their search intent quest, or a long-form article that teaches them something new about a topic they’re interested in… It’s the search for information that drives them to your website.

Information is a valuable tool that can elevate your SEO efforts. The internet is brimming with information, but you want the knowledge you’re offering to stand out. Back up your information with sources if it’s any form of educational content (and improve your backlinking network along the way). You’re knowledgeable about your product, your services, your industry. Share that knowledge.

Long Form Content

If information and value are so crucial to SEO right now, how do we offer those things to the user? We create content.

This content often comes in written form. It’s provided through blog journals, articles, and landing page creation. The more content you have on your website, the more keywords you can use effectively. As each landing page has a few keywords assigned to it within your search engine optimisation strategy, it’s important to make the most of each page in targeting those search terms you want to rank for.

Another key bonus with long-form SEO content is that Google values text-rich pages over those filled with code. If you have a complicated web design, you might need to clear out some inactive sections of code (if you know how). Keep it simple. Using pre-made e-commerce or website design platforms can be very code heavy, so having a bespoke website created for you is the ideal situation wherever possible.

While we want to provide long, informative content that adds value – we don’t want to over-stuff with text either. Especially on landing pages, too much text can throw people off as it seems a bit overwhelming. Just like with keywords, overdoing it can be a bad thing. People like to read concise articles that save them time, while delivering the same message. Create long-form content that doesn’t seem to overpower your website.

We all use headings, and these serve a great practical purpose in SEO. But thinking deeper than this, people consume information better when it’s delivered in manageable chunks. If they see that a couple of paragraphs on one topic are sectioned off by an image, the mind sees the paragraphs as easier to digest.¬

Embedding Videos On Your Website

While we talk about long-form written content, there are other ways we can entertain and inform our website visitors. Considering how searchers like their information sectioned into manageable chunks, videos become a useful tool we can use. If you’re writing a long-form article that just looks too text-heavy, place a video between content. Make sure it explains a topic relevant to the initial content, obviously. For example, it could be a video based on a topic you’re discussing that goes into further detail. Whether it’s a video you’ve sourced or one you’ve created yourself, ask if it actually gives value to the person reading your article. If not, you’re wasting their time and they may bounce.

Search engines actually value videos a lot. Video content is on the rise, and it’s also a form of visual stimulation that activates more of the sensory experience within your site. Embedding video within your website is a great way to serve value and information, without putting visitors off with huge walls of text.

Videos are also easy. Just click a button (or it plays automatically), and you can sit back and digest the information, visuals, and sound with very little effort.

Getting Rid of Annoyances

Irrelevant content stuffed into your site is extremely annoying for users. Remove anything that may frustrate or get in the way of your content. We know searchers are looking to solve their problem or question. They don’t want pop-ups asking you to sign up for their email updates. They don’t want to see a busy page full of distractions that divert them from the end point they’re looking for.

These features might be ones you consider helpful to your marketing approach. Having prospective customers subscribe to your email is a goal of many businesses – so why is the pop up bad?

In the end, nobody likes to feel coerced into something. This stands true especially if they’re asked to do something in a way that is pushy or irritating. Visitors should have a seamless, easy to navigate experience on your website. If you overload your site with everything you can possibly think of that might convince customers to buy or follow, you’re doing the wrong thing. Bad experiences are related back to your brand in the end.

Increased Use of Functional Features

Just like how annoying pop-ups are out the window, we’re switching to more innovative ways of helping the customer do what they actually want to. This year we’re enhancing the interactive potential of websites, as there are so many opportunities to add function where we may have missed it before. At the same time, we’re checking these functions don’t diminish site loading speeds or responsivity.

Engines crawl for responsivity on your website. If something is slow to respond once interacted with, Google takes it into account in SERPs. Some functional things may seem effective on your site, such as review widgets. In reality, they may be slowing down your site speeds with too much data. Instead, put the time into developing these functional features yourself.

Increased Use of Functional Features

The user. Users aren’t technically a trend. They’re more than that. They’re the entire reason we’re here trying to refine the search engine optimisation of our websites. As you do anything related to SEO this year, think about how it helps the user.

If you’d like to uplift your SEO strategy in accordance with the top 10 SEO trends for 2021, we can help. Our digital marketing agency has propelled some of the UK’s best up and coming businesses into the online spotlight over the years. At Acquisition Agency, we’re finding new ways to improve our SEO techniques every day. Making sure each client receives the latest best practices is exactly how we propel them to the top of search engines. Get in touch with our team to discuss how we can do the same for you.

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Throughout the growth of our brand, we have found that there is power in unity. We’d like to share this ethos with you, our clients. As your brand journey expands, we will connect you with others that will help you grow, too.

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