Top 10 Website Design Trends - Acquisition Agency

Top 10 Website Design Trends

Web creation is a fast-evolving industry, and one that small brands and large-scale corporate companies alike need to get ahead of in order to stay relevant.

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Web creation is a fast-evolving industry, and one that small brands and large-scale corporate companies alike need to get ahead of in order to stay relevant.

Essentially, your website is the most influential platform you have. It’s often the first place leads arrive when they find out about your business, and has the potential to either convert them into paying customers or make them quickly bounce from your site.

We all know that design trends within any industry, whether it’s fashion, graphic design or interior spaces, are influenced by what’s happening in the world around us. As designers, we are trained to scrutinize every little international event with an objective gaze. We consider the ramification that each occurrence will have on how people interact with the platforms and products around them. This helps us to respond to what society, humans, and your customers are essentially looking for when we create our website designs.

Since website design is so crucial to the digital marketing industry, we’ve curated a list of top 10 website design trends we’re noticing recently. Ready to be inspired? First of all, we’ll look at why website design is so important to your brand.

Why is Website Design so Important for Businesses?

  • First Impressions
    Essentially, your website is the most influential platform you have. It’s often the first place leads arrive when they find out about your business, and has the potential to either convert them into paying customers or make them quickly bounce from your site. First impressions are particularly important on specific landing pages, as the customer will make a decision on whether to investigate further or click the little x button within mere seconds.
  • Potential for Endless Content
    With a website, it’s easy to launch and link to a blog related to your business. Blogs incorporate the potential for an endless amount of content related to your company. Make sure your website design prompts visitors to check out your blog, where they’ll be able to see your passion for your industry.
  • An International Platform
    Websites are international – you don’t have to visit them in person. Anyone from anywhere in the world can gain quick access to your site, with huge opportunities for brand awareness promotion.
  • Showcase and sell your product
    E-commerce and website design are two very closely connected cousins; use web design to make your online shop stand out, and there’s the potential for increased sales.
  • Usability and Function
    Websites can offer functions that physical stores may not. The ability to explain your brand ethos to every customer in great detail, for example.

The Top 10 Website Design Trends So Far This Year

Mono Colour Boldness

Many website design trends so far this year have been noticed to select just one key colour for their interface. Rather than the traditional format of going with a couple of brand colours and dotting these around the website design, mono colours in different shades are a bold move that makes the content on your website stand out.

These mono shades are generally selected in a colour that resonates with the brand ethos, as we all know each colour has its own distinct ‘personality’. For example, a brand wishing to evoke bright and happy feelings may wish to use yellow tones throughout its web design.

We find that many of our clients benefit massively from utilising a mono colour scheme across platforms. Selecting an eye-catching tone to be used within the branding elements of a company can really enhance the cohesiveness of your online

Emotional Design

Many brands design websites to inform, keeping in tune with the functionality behind why they’re there in the first place. But as the past year unfolded, we’re now spending increasing amounts of time online – and less time interacting with others face to face. Consumers are now getting a bit of a kick out of noticing that brands are emotionally engaging with them, as they’re missing out on those other all too human connections. This can be done through your website design. Again, the selected colour schemes are essential in portraying the right mood.

Emotions can be displayed on a website in many ways. This can be done through photography lighting, using nostalgic visuals, videos and music; even through evocatively written content. Many tools can be incorporated that prompt visitors to engage emotionally with the website, encouraging the communication of thoughts and introspective thinking. These include comment sections and share buttons, as well as fun elements like engaging visual animations. This emotional side of web design is important, as it’s emotions that often guide consumer behaviours and inform purchases.


An oldie but goldie, one key aspect of websites is that they’re interactive – the user gets to choose where they go. This year, we see interactivity on the increase, as we’re becoming accustomed to expecting more and more from that very first landing page we glance at. We all remember the retro, animated cursor styles we used to install for our desktops? There’s an example. The interactivity trend now also includes things like voice activated plugins and automatic calculators that improve the function of the website, too.

Less is More with Minimalism

Pared back design has always been popular, an unfaltering style that doesn’t overdo it on the visual side of things. This year, web design is taking it further, including only the most essential elements of a website. Clarity is everything for busy leads that don’t have time to scan through unnecessary details.

Textural Elements

Today there’s a whole range of ways that textures can be incorporated into our websites. Web design is traditionally flat and 2D, so the resurgence of texture coming back into website design trends is exciting for businesses. It can be extremely difficult to portray the texture of how a product feels, for example, within web design or even the photography of the item. Close up textural photography and seeing how the product functions in 3D is valuable to potential customers, adding the perception of touch to what is otherwise a limited sensory experience on the web.

Texture is now seen in replacement of solid website design backgrounds, offering an insight into the tactile side of products and services. It’s also being used to enhance the organic feel that some websites are looking to portray, for example by using paper textures overlaid on top of solid colours.

These textural details have been seen to work really well on websites utilising the mono colour theme trend. When web design uses only one colour, we know it can be a little hard to differentiate between sections. Adding a textured layer to help a particular section stand out is been really effective. Texture is being added to these mono colour illustrations to add dimension, too. 3D visuals are incorporating the use of these textural additions, making graphics more lifelike and almost as if they can be touched through the screen.

Mixed Media Graphics

Hand-drawn illustrations are merged with photography to create fun contrasts or show off product features in this eye-catching trend. Photography remains a crucial element of any website that aims to sell a product to the consumer, as we all like to see what we’re being convinced to spend our money on. However, illustration offers the freedom to show other benefits of the product can’t be captured on camera. For example, an illustration that shows how a vitamin works its way through our digestive tract, can be paired with the image of the customer using the product.

These personalised touches to your web design also enhance consumer perception of your brand. Working with stylised illustrations that really encapsulate your business also offers great potential for the versatile use of graphics across social media platforms, packaging and print. Combine these mixed media creations with videos and animations to take the trend a step further.

Alternative Typography Styles

In the past, web typography was much easier to read when it was sans serif. This was because computers weren’t yet so advanced regarding their pixel resolution and display features, meaning anything other than the character itself was distracting and could become illegible. Today, our computers are fitted out with 4K screens and retina displays. This leaves web designers with the freedom to design and utilise decorative typography styles that add extra personality to brands.

Serif fonts are now commonplace in use across the web, as they can get portray a more classic, elegant touch depending on the brand using them. They’re also stylistically beautiful in some cases, particularly when combined with contemporary graphics and other modern design elements. Type is going further with this trend too, using intricately designed typography, mostly in graphics, to uplift the entire feel of branded websites.

Geometric Shapes

By nature, website design trends is centred around the use of geometric shapes. There’s only so much potential for code to create unique shapes, and so the usual format for website pages focuses on the structure of horizontal and vertical lines, sometimes using circular elements in between.

Brands are now taking this a step further into their graphics, photography and stylisation. The use of geometric shapes is now seen to merge into the visuals on sites, expanding further than just the web design aspect of the brand itself. 3D shapes in particular, are a trend we’re seeing through all kinds of media. Using physical 3D blocks in photography when showcasing products, or adding an extra dimension to flat graphics, 3D is a top web design trend this year.

Images that Make the Page

Since the resolution of what we can actually see on our digital screens has improved so vastly over the years, we’re seeing more large-scale photography being featured as we browse websites. Photography is an impactful way to get your message across, and can really prompt the emotional feelings and mood you’re trying to portray on your site. The use of large scale images as the essential element on a website has come into the mainstream, as web designers are using these visuals to draw visitors in.

People relate more to what they can actually see, whether that’s other humans or specific environments. They don’t relate so easily to graphic elements that can only be interacted with in the digital world. That’s why this web design trend makes so much sense today. Stuck indoors, we love that extra bit of stimulation provided to us when express their offerings through images.

Enhanced Functionality

As always, website design is based around the idea of functionality. Usually this doesn’t go much further beyond giving the visitor basic control over the things they would expect to, such as being able to navigate their way around the site or enter their details in a contact form. These are just the key things that we need to make our website accessible. However, today we’re seeing many more features designed to work in the customer’s favour when it comes to websites.

Virtual reality, for example, is being used to allow customers to see exactly how a piece of furniture would look when actually placed within their home. It’s also being used to show how they’d look wearing a piece of clothing or accessory. Extra functionality features are enabling consumers to personalise the products they’re about to purchase, like including a colour slider so people can select the exact hex code of a paint they need for a room.

Those are just a few of the functional examples we’ve seen. These extra functional additions have really improved, making modern websites accessible for all.

Design Modern Website Interfaces that Enhance User Experience with Acquisition Agency

At Acquisition Agency, we prioritise our web design projects so they work for usability and enhancing visitor experience first. Despite this user-centric approach, contemporary website design remains a constant vital influence for us. Combining these two customer focused approaches, we have found that we are able to design stunning websites for our clients.

Interested in learning more about our web design strategies? We’re sure Acquisition Agency can help you. Give us a call on 01206 615 010, for a no-obligation chat about how we work. We can’t wait to hear from you.

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Throughout the growth of our brand, we have found that there is power in unity. We’d like to share this ethos with you, our clients. As your brand journey expands, we will connect you with others that will help you grow, too.

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